{"product_id":"minimalist-vitamin-c-10-face-serum","title":"Minimalist Vitamin C 10% Face Serum","description":"\u003cp\u003eThe Minimalist Vitamin C 10% Face Serum is a brightening serum for dark spots, uneven tone, and dull skin that does not sting or oxidise quickly. It uses Ethyl Ascorbic Acid, a form of Vitamin C that works at neutral pH so it does not cause the stinging and redness that L-Ascorbic Acid serums cause on Indian skin. It converts to active Vitamin C once inside your skin cells and gets to work on reducing melanin production and fading existing dark spots. Ferulic Acid 1% keeps the Vitamin C stable and boosts its effectiveness. Niacinamide 3% adds a second brightening action from a different pathway. Sodium Hyaluronate keeps skin hydrated. Apply every morning before SPF. Fragrance-free. Paraben-free. BIS compliant. Part of the \u003ca style=\"color: #e28d47;\" title=\"Shop All Minimalist Products\" href=\"https:\/\/www.zivanyaa.com\/collections\/minimalist\"\u003eMinimalist\u003c\/a\u003e skincare range.\u003c\/p\u003e","brand":"Zivanyaa","offers":[{"title":"10ml","offer_id":50141590094070,"sku":null,"price":284.0,"currency_code":"INR","in_stock":true},{"title":"30ml","offer_id":50141590126838,"sku":null,"price":664.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/9267\/2758\/files\/394e9c5MINIM00000008_a.jpg?v=1774510603","url":"https:\/\/www.zivanyaa.com\/products\/minimalist-vitamin-c-10-face-serum","provider":"Zivanyaa","version":"1.0","type":"link"}