New Lakmé 9to5 Primer + Matte Liquid Lip Color. This revolutionary formula with a built-in primer smoothens your lips to give you a crease-less matte finish. It is transfer-proof, smudge-proof and waterproof and will last all day long. The intense matte color glides on easily and stays effortlessly smooth and matte, no matter what! Got a hectic day at work or an impromptu after-hours plan? Don't worry, the in-built primer will leave your lips unruffled and smooth through it all. Infused with Vitamin E and Argan oil, you will love how the luxurious lip color moisturizes and nourishes your lips, so they always feel soft, supple and hydrated. What's more, the Lakmé 9to5 Primer + Matte Liquid Lip Color is non-sticky|| comfortable and doesn’t weigh down your lips. It has a one-stroke intense matte color payoff that lasts long. And its creamy application gives you a smooth finish unlike any other liquid matte color. Edgy, bold, glam, playful or natural there's something for every mood. So, pick your favorite from 15 intense matte shades from Deep Maroon and Power Pink to Confident Coral and Vivid Crimson. Go ahead, make a statement with smooth matte lips that stay crease-less all day!