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Maybelline New York HYPERCURL WATERPROOF Mascara, 9.2ml
Maybelline New York HYPERCURL WATERPROOF Mascara, 9.2ml
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Description
Description
The Maybelline HyperCurl Waterproof Mascara is a specialised curl-enhancing mascara with a curved formula brush designed to lift, separate, and maintain curl in straight Asian and Indian lash types. Unique thickening formula and curved wand wraps each lash in a lifting arc rather than simply coating lashes horizontally like conventional mascaras. Holds lift through humidity and heat without the drooping that defeats standard mascaras on straight lashes within hours. Waterproof formula extends curl and definition hold through Indian conditions. 9.2ml. Ophthalmologist tested. Cruelty free. Maybelline New York designed this specifically for the Indian lash characteristic of straight downward growth that makes standard mascaras ineffective for open-eye looks.
For the kajal that pairs with the curl-lifted eye, a waterline kohl kajal adds deep inner eye definition below the lifted lashes the kajal deepens the eye while the curl lifts it open for a complete wide-eye Indian look.
When to Use
Daily Lash Lift for Indian Eye Shape
The maybelline mascara for curling lashes as the primary daily mascara for Indian and Asian straight lash types. Replaces the need for a lash curler in a quick morning routine.
Dramatic Event Curl
Three coats of the maybelline hypercurl waterproof mascara for dramatically curled lifted lashes at events where the eye is the feature element of the makeup look.
Benefits
Benefits
- Curved Wand Lifts Straight Lashes: The curved brush physically lifts each lash into an upward arc while depositing formula. Straight lash types — common in Indian and Asian eyes — get curl lift without a lash curler. For the liner that defines the eye above the lifted lashes, a precision micro-tip liner draws a clean upper lash line above the curled lashes for a complete open, defined Indian eye.
- Waterproof Hold Maintains Curl: Sets the lifted curl and resists the downward droop that heat and humidity cause on straight lashes. Curl maintained through extended wear. For the face base that holds equally through Indian conditions, a SPF matte foundation holds its coverage through the same humidity the curl-hold mascara resists above it.
- Volumising Separation on Each Lash: Wand separates and coats each individual lash with thickening formula. Builds volume without clumping — defined individual lashes rather than a solid block. For the eyeshadow above the separated defined lashes, a bright daytime lid palette adds fresh eye colour above individually defined lashes for a complete polished Indian eye.
- 9.2ml Generous Formula: At 9.2ml, this is more product than most mascaras on the Indian market. More formula means more daily applications before replacement — better value for daily curl-mascara users who need consistent lift every morning. For the lip that matches this generous value approach, a 7ml matte lip colour gives the most generous liquid lipstick volume in the Maybelline range — both products engineered for Indian consumers who want more product per purchase.
How to Apply
How to Apply
Step 1: Start by placing the Maybelline Hypercurl Waterproof Mascara wand at the lash base. Gently sweep it upwards in a zig-zag motion to coat lashes evenly from root to tip, creating volume and curl.
Step 2: Then, use the wand to comb through lash tips, removing any clumps for a smooth, defined finish.
Ingredients
Ingredients
ISODODECANE, CERA ALBA / BEESWAX, COPERNICIA CERIFERA CERA / CARNAUBA WAX, DISTEARDIMONIUM HECTORITE, PARAFFIN, AQUA / WATER, ORYZA SATIVA CERA / RICE BRAN WAX, ALCOHOL DENAT., VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, ALLYL STEARATE/VA COPOLYMER, POLYVINYL LAURATE, TALC, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, POLY C10-30 ALKYL ACRYLATE, PARFUM / FRAGRANCE, TRIMETHYLSILOXYSILICATE, HYDROGENATED JOJOBA OIL, RAYON, POLYACRYLATE CROSSPOLYMER-6, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BHT, [+/- MAY CONTAIN CI 77491, CI 77492, CI 77499 / IRON OXIDES, ]
FAQ
FAQ
1. Does the HyperCurl Mascara work on naturally straight Indian lashes?
Yes — specifically designed for straight lash types common in Indian and Asian eyes. The curved wand physically lifts the lash into an upward arc during application. The waterproof formula then sets that lift maintaining curl for 8 to 10 hours even in Indian humidity. For the eyeshadow that completes the open curled eye, a warm blended lids adds soft lid colour above the curl-lifted lashes for a complete Indian eye look.
2. Is the HyperCurl Mascara easy to remove despite being waterproof?
Remove with an oil-based or biphasic makeup remover. Soak a cotton pad, press gently over closed lashes for 10 seconds, then wipe downward. Standard micellar water is insufficient — a dedicated waterproof remover prevents lash loss from rubbing. For the liner that removes with the same remover alongside the mascara, a 24-hour gel liner also requires oil-based removal — both products clean off in one step with the same biphasic remover.
3. Do I still need a lash curler with the HyperCurl Mascara?
For most Indian lash types, no. The curved wand creates sufficient upward lift during application that a separate lash curler is unnecessary for daily wear. For dramatic events or very stubborn straight lashes, a quick lash curler before application amplifies the curl further. For the face that matches the no-extra-tool philosophy, a all-in-one compact base completes the face without additional brushes — both products built for minimal-tool Indian routines.
4. How many coats of HyperCurl Mascara should I apply?
One coat for everyday natural curl and definition. Two coats for more dramatic volume and deeper black intensity — apply the second coat before the first fully dries for the most seamless build. Three or more coats risk clumping and weighing down the curl. For the liner that pairs with a two-coat curl look, a bold graphic liner draws a thick upper lash line that matches the two-coat volume intensity above it.
5. Can I use the HyperCurl Mascara on the lower lashes?
Yes — the curved wand works on lower lashes too, lifting them slightly away from the skin. Use a lighter touch on the lower lash line and apply vertically rather than horizontally for individual lash definition without clumping under the eye. For the blush that completes the open-eye look, a liquid cheek flush adds warm colour to the face that makes the open, curl-lifted eye appear even more youthful.

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